「CRM（Customer Relationship Management）」は顧客情報をデータベース化し、取引実績や接点履歴など細かな情報を元に、顧客情報を分析して、新規顧客の獲得や優良顧客へのアプローチ方法など、顧客との関係を構築するシステム。
CRM（カスタマー・リレーションシップ・マネージメント）とは
CC
デジタルマーケティングとIT経営の情報発信サイト
Manage Cookie Consent
利便性向上、利用分析および広告配信等のためにクッキーを利用してアクセスデータを取得しています。詳しくは「プライバシーポリシー」をご覧ください。
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
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